German car makers Mercedes-Benz came to Mallorca to launch their new E-Class models. Rumours have it that some 15,000 Mercedes dealers from all over the world were invited to our island for a two day test drive with the new models.

Every day for the last five weeks or so, about 300 dealers toured Mallorca’s South East in pursuit of the ultimate driving experience. Every morning Felanitx with its only two sets of traffic lights witnessed convoys of seven shiny luxury cars navigating the pueblo‘s narrow streets to acquaint themselves with life in the country lanes. I can report that the VIP-effect caused the occasional traffic congestion in sleepy Felanitx, in remote Son Macià and in rural Campos del Port as well. Each convoy of seven vehicles was made up of five Mercedes cars, one Audi automobile and one BMW motorcar. I suppose the competitors’ vehicles may have served the useful purpose of some comparative evaluation.

Mercedes-Benz had completely taken over two hotel compounds in Mallorca’s South East: Robinson Club in Cala Serena, and Blau Porto Petro Beach Resort, in Portopetro. The launch event will continue until April 4th, I understand.

The photo was taken near Cala d’Or, Mallorca, Baleares, Spain. The date: March 26th, 2009. The time was 16:26:30.