The land of Aubarca north of Artà was acquired by the Govern de les Illes Balears in 2001 and protected as a Nature Reserve under the name of Parc Natural de la Península de Llevant. The area extends to some 1,400 hectares of land. You may be tempted to consult the official website of the Balearic Government but I fear that you may be misled there. Here is what they have to say (I expect Google Translate must take part of the blame):

This Nature Reserve is constituted for different Mediterranean habitats such as|how the oak wood, wild olive groves and pinewoods, the cliffs, are the sandy beaches, the torrents, that they combine with the created agricultural ecosystems to the length of the time|weather, forming one of the zones of landscape richer and several of Mallorca.

How on earth they can get away with such gibberish I do not know. Luckily, and irrespective of the unfortunate website, the Parc Natural de Llevant is a perfect location for a nice walk in some beautifully unspoilt landscape affording pleasant views across the barren hilly range of the Serra de Llevant with a distant glimpse of the neighbouring island, Menorca. You can do some bird watching there and look out for the Common Raven (Corvus corax) or the Common Kestrel (Falco tinnunculus). Or you could find some rare plants such as the Ceba Marina (Drimia maritima) (see photo below) or the Saladina (Limonium minutum). If you have not paid a visit yet, you might wish to discover some virgin beach settings there, such as S’Arenalet des Verger (with basic overnight hostel facilities).

The photos were taken near Artà, Mallorca, Baleares, Spain. The date: February 18th, 2012. The time was 11:15:12 and 13:04:13, respectively.